root home decor, a sparkling gem in a rapidly disappearing genre—the small family owned and operated home-furnishings shop—was founded in 2001 by proprietor Joe Mazzarino. Although Joe had no previous background in furniture, he had long appreciated beautiful things as well as those practical for the home.
It is the rare individual who recognizes the art of interior design, and Joe was eager to explore that world, opening a shop specializing in fine home furnishings in southern New Jersey, just along the Jersey shore. As Joe familiarized himself not only with the area, but the native homeowners and design community, he gradually recognized the need to transition the look that his business offered. Joe’s root took full advantage of that desire as well as the demand for such a shop in the area. Following the blueprint of its previous incarnation, root promotes a convivial atmosphere—no ties and jackets, no fancy presentations, just an honest buying experience with unlimited client support from friendly and helpful staff.
Inspiration for root derives from the traditional Jersey Shore itself: a lifestyle of lazy summers, sun and sand, sparkling cool ocean waters, boating and entertaining, family and friends enjoying life in close-knit oceanfront communities of tree-lined streets and authentic shore architecture.
Artwork and accessories, furniture and fabrics all thoughtfully chosen by Joe, bear the hallmark of the quintessential “coastal” look—relaxed and “beachy” enough for even the most diehard fan of the look.
In addition, our furniture style comes from the definition of “root” itself which is:
root. – (root, root)n. that from which anything derives origin, growth, or life and vigor.
Our style is manifested from this definition in one way or another. The word may appear simple, but it represents much more. We try to communicate the word’s meaning through many of our pieces.